Brand Elements and Usage
The standards for the Innovative Arts Academy are intended to serve as a framework for creating strong and effective brand communication.
They are a source of guidance and insight for creating communications that engage and inform our audiences, while sending the messages over and over again. These standards function as rules, providing definition for acceptable ways to communicate. But overall, these standards are your compass – a tool to help you make good decisions as you create and evaluate work.
We suggest that you:
- Read through the guidelines to get acquainted.
- Review them often, and refer to them frequently
- Download a copy of the Brand Guidelines (coming soon).
These guidelines govern the use and placement of the Innovative Arts Academy logo, fonts, color palette, tag line, type treatment and formatting templates. Official logos can be found below.
Innovative Arts Academy Logos for Download
IAA Official Seal
For administration use only – Coming Soon
Blue with transparency (PNG) – to be used on light backgrounds
White with transparency(PNG) – to be used on dark backgrounds
Not seeing the specific logo file or format you are looking for? Please email firstname.lastname@example.org for assistance.
Primary Innovative Arts Academy Color Palette
IAA Navy Blue
To be used as the primary color on branded materials
RGB: 17, 33, 65
IAA Sky Blue
To be used as the secondary accent color on branded materials
RGB: 139, 184, 232
IAA Deep Gray
To be used as a deep contrasting color on branded materials
RGB: 90, 90, 90
IAA Soft Grey
To be used as a light contrasting color on branded materials
PMS: Cool Gray 2C
RGB: 181, 181, 181
Innovative Arts Academy Primary Fonts
To be used for large headers on branded materials
To be used for secondary headers on branded materials
To be used for all body copy