Brand Elements and Usage

The standards for the Innovative Arts Academy are intended to serve as a framework for creating strong and effective brand communication.

They are a source of guidance and insight for creating communications that engage and inform our audiences, while sending the messages over and over again. These standards function as rules, providing definition for acceptable ways to communicate. But overall, these standards are your compass – a tool to help you make good decisions as you create and evaluate work.

We suggest that you:

  • Read through the guidelines to get acquainted.
  • Review them often, and refer to them frequently
  • Download a copy of the Brand Guidelines (coming soon).

These guidelines govern the use and placement of the Innovative Arts Academy logo, fonts, color palette, tag line, type treatment and formatting templates. Official logos can be found below.

Innovative Arts Academy Logos for Download

IAA Typographic + Full Body Mascot
To be used in stacked fashion

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Typographic + Profile Mascot
To be used in horizontal fashion

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Typographic + Front Facing Mascot
To be used in vertical fashion

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Typographic
To be used as standalone or with Front Facing or Silhouette Mascot

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Initials
To be used as standalone 

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Mascot (Front Facing)
To be used in symmetry with the Typographic Logo or standalone

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Mascot (Profile)
To be used as standalone or in symmetry with Typographic logo

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Mascot (Full body)
To be used as standalone or in symmetry with Typographic logo

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency (PNG) – to be used on dark backgrounds

IAA Official Seal
For administration use only – Coming Soon

Blue with transparency (PNG) – to be used on light backgrounds
White with transparency(PNG) – to be used on dark backgrounds

Not seeing the specific logo file or format you are looking for? Please email marketing@iaacslv.net for assistance.

Primary Innovative Arts Academy Color Palette

IAA Navy Blue
To be used as the primary color on branded materials 

Hex: #112141
PMS: 2768C
RGB: 17, 33, 65

IAA Sky Blue
To be used as the secondary accent color on branded materials 

Hex: #8eb1d0
PMS: 278C
RGB: 139, 184, 232

IAA Deep Gray
To be used as a deep contrasting color on branded materials 

Hex: #5A5A5A
PMS: 425C
RGB: 90, 90, 90

IAA Soft Grey
To be used as a light contrasting color on branded materials 

Hex: #B5B5B5
PMS: Cool Gray 2C
RGB: 181, 181, 181

Innovative Arts Academy Primary Fonts

Domotika Bold
To be used for large headers on branded materials

Domotika Thin
To be used for secondary headers on branded materials

Avenir Medium
To be used for all body copy